When you list your home for sale, it becomes a product. Like other commodities, your home must be SEEN in order for it to sell. It needs to stand out from similar products in the marketplace. By creating a series of first impressions and showcasing your home's best features, the prospective buyer can connect emotionally and is able to imagine living there.
Generally, when buyers arrive to view a property, they have already established that it meets their basic criteria. By preparing your home for viewing, you can create a series of positive impressions throughout, motivating the buyer to linger and, hopefully, decide to move in rather than move on.
The impression to convey is de-personalized and de-cluttered so that the buyer is able to see the house and all of its' features, rather than the homeowners' "stuff", such as their collection of widgets. You may safely assume that the buyer will notice virtually everything, from curb appeal to cleanliness to traffic patterns and furniture walls. Buyers only know what they see, not the way it COULD be.
Taking a good, hard look at your home, both inside and out, through the eyes of a prospective buyer, is the first step to objectivity.
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