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Edmund Tie Company Rebrands Etc

Posted on January 9, 2025

, 14% above asking

ETC, the local real estate advisory firm, has recently announced that it will now be known as ETC with immediate effect. The company has also undergone a rebranding exercise which includes a revamped logo.

According to Desmond Sim, the CEO of ETC, the decision to officially adopt the abbreviated name was driven by the company’s employees. This reflects the company’s commitment to valuing their employees’ insights, voices, and ideas.

Sim further explains that the new name, ETC, has always been a common abbreviation among both clients and staff. The company’s refreshed identity is a testament to their growth and unity as one united ETC. It also showcases their determination to shape the future of real estate, not just locally but also regionally.

The rebranding coincides with the company’s 30th anniversary. Founded in 1995, ETC offers a comprehensive range of services throughout the entire lifecycle of a real estate asset – from advisory and investment to management and divestment. They are known for their expertise and experience in the industry.

In addition, ETC has recently completed the $5 million revamp of Marina Bay Residences, enhancing the living experience for residents and delivering value in premium rents. This demonstrates their dedication to delivering quality and excellence in all their projects.

Furthermore, ETC has also been involved in several notable transactions, including the sale of three food-factory units at Pandan Loop for $11 million and Noel Building on Tai Seng for $81.18 million, which was 17% above the guide price. They have also sold GS Building in Balestier for $67 million, which was 14% higher than the asking price. These achievements are a testament to ETC’s reputation and expertise in the real estate industry.

In conclusion, the rebranding to ETC marks an important milestone for the company as they continue to grow and expand their reach in the real estate market. It is a symbol of their commitment to providing top-notch services and shaping the future of the industry.

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